Inside Payrails
28 Nov
2024

Building together: Co-creation for merchant success

Payments have evolved from a back-office function to a crucial driver of growth. Today, they directly impact operations, finance, marketing, and IT. Imagine a thriving e-commerce hub where every transaction flows smoothly, connecting customers with products across the globe. Payments now seamlessly integrate with various systems and applications, from backend reporting to CRM platforms and billing software, creating a solid foundation for success. 

However, as businesses scale, managing payment infrastructure in-house can quickly become complicated. Picture a company expanding into new markets, grappling with the challenges of handling diverse workflows, localizing payment methods, and ensuring compliance with local legal regulations. For many organizations, the resources required to maintain these complex systems in-house often outweigh the benefits, leading to frustration and inefficiency.

The need for agility in payments systems

Recognizing this challenge, both high-growth businesses and established enterprises are seeking external payment systems built for agility. They require solutions that are modular, flexible by design, and capable of supporting unique use cases and adapting to diverse workflows while integrating with an expanding network of internal and external systems.

This is where collaboration comes into play. By working closely with merchants, payment providers can develop tailored multi-product solutions that align payment processes with broader operational objectives. This co-creation model empowers businesses to scale efficiently and tackle specific challenges head-on.

Building systems that evolve

In this landscape, only a flexible modular payment system can address today’s challenges while anticipating tomorrow’s needs. Next-generation platforms will empower merchants to effortlessly deploy localized payment methods, automate reconciliation processes, leverage advanced analytics, implement tokenization, and manage payouts - all within one unified layer tailored to their specific business architecture. By simplifying payment complexities and providing powerful data insights, businesses can streamline large-scale operations and enhance decision-making.

Merchants know their needs best but can also benefit significantly from insights shared by their payment providers. The requirements of high-growth businesses like Vinted often mirror those of larger marketplaces or gig economy platforms. These partnerships create opportunities for learning from shared experiences, helping shape the development of products that benefit both rapidly scaling companies and established enterprises.

Partnerships: driving innovation and growth

At Payrails, we work closely with each merchant to align our technology with their goals, ensuring scalable, long-term solutions. Our process begins with understanding your business requirements followed by developing a tailored roadmap with clear milestones. Throughout this journey, we prioritize seamless communication by providing regular updates and access to our sandbox environment for real-time testing. This ensures that the final solution aligns perfectly with operational needs before launch.

Our partners enjoy a well-structured integration journey that is both fast and proactive. We simplify onboarding so new merchants can connect to the Payrails platform effortlessly. Our experts continue to support merchants long after launch. As your business evolves and your goals expand, we ensure your infrastructure remains aligned while quickly deploying new integrations or new solutions.

Teknasyon’s journey with Payrails

When Teknasyon needed a payment infrastructure capable of handling millions of transactions while supporting a global user base, Payrails stepped in. Our team worked closely with Teknasyon to enhance their payment infrastructure, resulting in:

  • 75% shorter time-to-market for new integrations with to our PSP-agnostic integration layer
  • 6% increase in authorization rates through automatic payment routing
  • 10% reduction in payment-related churn due to automatic retries

“Payrails’ collaborative approach exceeded that of a typical vendor-client relationship. They served as an invaluable partner, demonstrating a deep understanding of our unique needs and objectives,” says Ali Buyukbas, Business Development Director at Teknasyon.

What this means for your business

Set to drive the next generation of digital payment capabilities, Payrails enables enterprises to navigate the evolving digital economy with agility and resilience. We provide tools to enhance end customer satisfaction, boost operational efficiency, and expand across borders.

Ready to transform your payment operations? Contact us today to discover how Payrails can fuel your business growth. 

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