Consumer checkout

Dynamic Payment Page

As a merchant selling online, you know that a high conversion rate is crucial for success. According to a recent study by Baymard Institute, the average cart abandonment rate is 70%, out of which 48% are payment related. After spending many years solving this challenge, we deeply understand it and have a solution: introducing the Dynamic Payment Page built on top of Payrails OS. 

The dynamic payment page is a powerful product designed to provide your customers with a personalized checkout experience leading to fewer abandoned carts and a higher conversion rate. We have abstracted all the technical complexity while empowering you to focus on optimizing for business impact. Here are just a few examples of what you can do with it.
Dynamic payment page in real-time
Connected with a powerful rule engine, it allows you to use any attributes relevant to your business to decide what payment methods you display or how you want to route the transactions. Irrespective of where your customers buy, they will always see the most relevant options for a seamless checkout experience. 
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Dynamic payment page in real-time
Natively built for experimentation
Whether a tiny button change or a completely different payment flow - every variation has a version and full traceability to measure performance. Build new iterations, validate in shadow mode, A/B test it, and launch it in production - all with no extensive coding required. 
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Natively built for experimentation
You are in full control
Make your checkout experience pixel-perfect. Depending on your preferences, you can leverage our secure fields or our native UI components to embed payment capabilities in your checkout. This is your checkout page, so you remain in full control of the look and feel. 
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You are in full control
Launch new payment methods 
Introduce new payment methods for your users with significantly less effort. We strive to cover as much technical complexity as possible by abstracting backend interactions, unifying responses, handling redirections, etc. Some new payment methods with authentication flows might still require work or additional parameters from you, but we are obsessed with minimising your efforts so you can focus on your core business. 
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Launch new payment methods 

Start optimizing your payments today