PUMA scales payments across LatAm with a single integration layer

With a diverse array of payment methods, regulations, and customer preferences spread across nearly 20 different countries, doing business in LatAm means navigating a highly fragmented local payment landscape. In the midst of a major global replatforming initiative, PUMA needed to manage these challenges while also migrating its e-commerce infrastructure from Magento to Salesforce Commerce Cloud. At the same time, PUMA was also engaged in broader internal infrastructure initiatives, which made managing multiple payment providers and integration layers a significant operational constraint.

PUMA selected Payrails as a payment infrastructure partner for the Latin American market, consolidating all payment integrations into a single layer. Rather than maintaining individual connections to multiple providers across the region, PUMA could manage fraud prevention flows, installment schemes, BNPL solutions, and local wallets through one connection using Payrails Orchestration. 

To help further navigate fragmented payment data and reporting, Payrails Unified Analytics supported the team with a single interface to track payment performance KPIs, fraud prevention metrics, costs, and reconciliation across all partners and markets, including custom reporting for reconciliation.

Together, Orchestration and Unified Analytics gave PUMA a consolidated foundation to operate payments across LatAm. Instead of stitching together providers and reports market-by-market, PUMA's team could spend its time on what actually moves the business: optimizing conversion rates, improving the checkout experience, and launching new markets faster.

By consolidating payment operations with Payrails, PUMA significantly reduced the complexity of managing its payment infrastructure across LatAm.

Reduced maintenance burden

PUMA cut the operational overhead required to manage payment integrations across markets, freeing its engineering team from routine maintenance work.

Faster time to live for new markets and projects

With Payrails handling the integration layer, PUMA could launch new payment projects and enter new markets faster, without rebuilding provider connections from scratch.

Engineering resources freed up

By reducing the need for a dedicated team to manage integrations, PUMA could direct more focus toward product development and platform improvements.

In a region as diversified as LatAm the combination of a simpler stack, a shorter path to market, and fewer hours spent maintaining integrations illustrates how businesses can transform payments from an operational bottleneck into an engine for growth.